Monday, July 22, 2024
With Gerry O’Brion
The Conference Center at RidgeGate
9878 Schwab Way, Suite 401, Lone Tree, CO 80124
8:30 AM to 9:00 AM Registration
9:00 AM to 12:00 PM Session
LIVESTREAM and RECORDING AVAILABLE
The foundation of all success in business is influence. We must influence customers to buy from us or we’ll go out of business. We must influence our bosses to take our lead, influence our team members to follow our lead and influence our cross-functional counterparts who don’t report to us. We must influence new employees to work for us. Then we go home and influence our kids to put the dishes in the dishwasher.
Gerry O’Brion has presented his framework of influence to over 50,000 CEOs, executives, business owners and emerging leaders to help them maximize their influence. Gerry will show you a powerful, four-part framework of influence that can be implemented immediately regardless of who you’re influencing.
Gerry has created TV ads for Procter & Gamble, Coors Light and Red Robin that sold billions of dollars of soap, beer and burgers using the same framework you will learn. Gerry’s framework culminates with a strategy that solves the biggest mistake people make in influence.
It’s called your Because.
Most people have never heard of it, don’t even know it exists, and it’s the foundation of influence.REGISTER FOR LIVE EVENT » REGISTER FOR LIVE STREAM »
Instructor: Gerry O’Brion
Gerry O’Brion has helped thousands of CEOs, executives, sales teams, and franchisees become the #1 choice in crowded industries.
Gerry is the creator of The Because framework of influence that reveals how to become the #1 choice, even in a crowded market.
His book – They Buy Your Because – Closing the sale in a crowded market, shows companies how to clarify their message, stand out in the sea of sameness and close more sales.
Gerry is known for rolling out the advertising for the Coors Light bottle with the color-changing mountains, which grew the brand by hundreds of millions of dollars. Gerry spent his career as an executive for brands like Procter & Gamble, Coors Light, Quiznos, and Red Robin. He has an MBA from the University of Michigan, a BBA from the University of Wisconsin and spent 8 years in the military.
When you leave the session, you will:
- Be able to create messaging that will maximize your influence. You will immediately know and even hear whether you are being influential or not
- Have a simple, powerful four-part plan for being more influential
- Be more effective at influencing up, down and across your organization; and even outside the organization to prospective employees
Competencies and Target Audience
Level of Leaders
MOST appropriate = Level 2 (Leader of Others) = Middle managers, people leaders, frontline supervisors
NEXT appropriate = Level 3 (Leader of Self) = High potentials, emerging leaders, 1st time managers
Registration Options & Pricing
To register one or more attendees online with a credit card, click the desired link below. You’ll receive an email confirmation with a receipt. Each person registered will receive a ticket with detailed instructions.
To receive an invoice or pay with a check, please email our registrar [email protected] with attendee names, titles, and email addresses.
Live Instructor-Led Event in Denver . . . REGISTER FOR DENVER
- $249 per person (includes breakfast, materials, and parking)
- $1999 for 10 people
Live Stream or Recording . . . REGISTER FOR LIVE STREAM
- $129 per person
- $1249 for 25 people
- $1999 for 125 people
Recorded Live Event . . . BUY THE RECORDING
Cancellation Policy: A 100% refund will be given if notice is received 72-hours (3 business days) prior to the learning event. Within 3 business days, substitutions ARE allowed. No refunds are given for sickness or inclement weather, unless CDOT closes the roads. Registrants who do not attend and do not substitute another person will receive a recording of the event. For more information regarding refunds, concerns, and program cancellation policies, please contact our offices at 303-471-7401. Please email our registrar Nadine Balabanoff at [email protected] to have your ticket transferred to another attendee.
This activity has been approved for 3 HR General recertification credit hours toward California, GPHR, PHRi, SPHRi, PHR and SPHR recertification through the HR Certification Institute. The use of this seal confirms that this activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.
This program is valid for 3 PDCs for the SHRM-CPSM or SHRM-SCPSM. If you have membership or registration questions, please contact [email protected] or call 303-471-7401.