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By Bob Wendover, CSP Sometimes it’s the basics that produce the best results. A while back, I met Bob a manager for the Hot Topic retail chain. You’ve probably seen one of their stores in the mall. They advertise themselves as Pop Culture and Music Inspired Fashion. Target market? Well, just visit one and you’ll […]

By Tony Chatman, CSP Last year I hosted a going away party for a close friend. It was a small gathering of some of his closest relationships. Within two weeks of the party, my friend would be deployed to Afghanistan where he would spend the next year aiding the military reduction in force. As he […]

By Mandi Stanley, CSP You knocked it out of the park with your presentation. You even received a standing ovation. But if you want to be invited back to speak, follow my mom’s advice: “Leave every place better than you found it.” What might cause our audience members to disengage? What are reasons listeners may tune […]

By John Austin, Ph.D. Many of us have been there. The plan comes to you. It’s been successfully piloted. Teams of people from (HQ/the corporate office/university administration/the hive mind) have spent months designing it. It arrives on your desk complete with a snazzy, professionally presented communication plan and a detailed list of steps. Your job […]

By Jan Dwyer Bang, MBA, CSP We’ve seen it, read about it, or even experienced it. Downsizing, lay-offs, and workplace changes.  Clearly, it’s a horrible thing to be laid off, and few people would willingly volunteer.  But, there is often a silver lining for these people.  They have a wealth of resources to tap into […]

By Peter Sheahan, CPAE No matter what industry, the old story has never been more true – whether you are a gazelle or a lion, you have to run faster than others to survive. The world changes quickly, and in an amplified way. It can seem like one misstep will have disastrous results. But when […]